Digital Transformation and the New Geography of Non-food Retail in the Russian City
https://doi.org/10.31857/S0869607122040024
Abstract
The purpose of this study is to find out what has changed under the influence of digital transformation in the “physical” spatial structure of the retail sale/purchase process due to the emergence of a choice between online and offline “spaces” or environments, as well as how online commerce has changed the “physical” spatial principles of the organization of non-food retail in the Russian city on the example of St. Petersburg. The analysis of the principles of the placement of new e-commerce objects was carried out by comparison of various shopping models and the spatial-temporal systems formed by them, including specific objects (warehouses-shops, warehouses-fulfilment centers, order pick-up points and parcel lockers), features of interaction of retail actors and logistics flows in the city. In the geography of new types of retail facilities, two opposite trends are described: transfer of the trading function to non-trading premises and transfer of the non-trading retail function to retail premises. They form spatial competition with both traditional retail and a new hierarchical one - with office and warehouse types of business. The new trend of the trade infrastructure of durable goods to locate within walking distance from homes means the launch of a new type of competition for locations – with sellers of FMCG. The fact that in delivery the “last mile” logistics passes from the consumer to the seller / logistician means a fundamental change in the economic geography of the flows of goods. Instead of private spontaneous pedestrian flows, it forms new regulated small-tonnage types of “last mile” commercial freight transportation using both alternative (individual) modes of transport and trans port routes (sidewalks, pedestrian walkways, etc.). All this requires the development of a new urban regulation policy.
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Review
For citations:
Axenov K.E. Digital Transformation and the New Geography of Non-food Retail in the Russian City. Proceedings of the Russian Geographical Society. 2022;154(4):22-38. (In Russ.) https://doi.org/10.31857/S0869607122040024
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